Leatherology Logo at Store in NorthPark Center

Beloved Dallas-Based Direct-To-Consumer Brand Brings Timeless Leather Accessories and Personalization to Retail


(Dallas, TX - October 28, 2021) - Leatherology, a hometown direct-to-consumer brand of beautifully crafted, personalizable leather accessories, is expanding into retail with a NorthPark Center pop-up shop coming late October. The pop-up will be located in NorthPark Center on Level One between Nordstrom and Macy’s, with approximately 700 square feet of shoppable retail space. The first retail location for the brand, the store will be open through mid-February 2022. Leatherology has gained a cult following among beloved celebrities such as Erin and Sara Foster, Jonathan Van Ness, Kate Hudson, Demi Moore, Lily Collins, Serena Williams, Sophia Bush, and Rachel Zoe to name a few.


Rae Liu and David Liu, Dallas natives, siblings, and Co-Founders of Leatherology, have built the brand with the mission of elevating the everyday. They passionately believe that great design and quality can be accessibly priced and work hard to create beautiful products using the finest materials. Leatherology also believes that the best gifts are timeless and personal. They offer customers the choice of time-honored personalization techniques like hand-debossed monogramming, hand-painting, and custom made-to-order sewn Trapunto-style initialing.


With the holiday season around the corner, the NorthPark Center pop-up will be the perfect destination for beautifully crafted yet affordable personalized gifts. Select Leatherology styles in a wide assortment of colors will be available in-store at the popup, including best-selling handbags, travel bags, and women’s and men’s accessories. Deboss monogramming will be available on site. Customers will also be able to experience, customize, and place home-delivered orders for hand-painted and Trapunto monograms.


“I’m excited for customers to visit us in-person and truly experience the quality of our products and personalization techniques up close. We’ll be offering a curated range of women’s, men’s, travel, and fashion accessories. Customers can get their products hand-debossed while in store and see the beauty of our popular hand-painting and made-to-order trapunto styles,” says Rae Liu.


Expanding into physical retail has been a longtime goal for the brand as a natural extension of their successful ecommerce business. The brand will offer a premier shopping experience for NorthPark’s guests, including a variety of unique events, programs, services, and promotions only available in store. Designed by SWOON, the studio, the neutral tones and elegant finishes of the space exemplify the brands’ versatility and timeless style. Design details like natural white oak shelving, white oak tambour, limestone displays, and soft fabrics will provide a beautiful but neutral backdrop to compliment the wide assortment of leather colors and accessories.


“Dallas is home for both myself and my sister, Rae, which is why we’re so excited to open up at NorthPark Center this holiday. The store will offer a unique shopping experience where customers can come in and see the products, receive excellent customer care, and have the ability to get their items monogrammed,” says David Liu.


NorthPark Center is the preeminent shopping center in the Southwest and one of the finest shopping experiences in the world with more than 200 stores and restaurants, including more than 60 market exclusives. NorthPark consistently ranks as one of the top five performing shopping centers in the United States and is North Texas’ number one visitor destination. NorthPark is conveniently located 7 miles from downtown Dallas and 35 miles from Fort Worth.


About Leatherology

Founded in 2008, Leatherology’s mission is to elevate the everyday. Co-Founders, Rae and David Liu, passionately believe that great design and quality can be accessibly priced. The brand works hard to create beautiful products using the finest materials through a direct-to-consumer business model. Leatherology is completely vertically integrated and designs, produces, fulfills, and services every single order placed. This unique business model combines cutting edge production processes with an innovative website experience, allowing it to be uniquely positioned to respond to rising consumer demand for custom personalization. The brand is known for its comprehensive range of personalization options, including brightly colored hand-painted monograms and custom stitched, made-to-order trapunto initials. Leatherology offers an extensive range of women’s, men’s, travel, and fashion accessories, made from only the finest full-grain and Italian leathers. For additional information, please visit Leatherology.com.


Media Contact:

Kelle Knight

Droese Public Relations

kelle@droesepr.com | 214-865-8737